Who am I?

Personal Details

  • Full Name: Syed Immad Asim
  • Date of birth: 25 Aug. 1975
  • Nationality: Pakistan
  • Live In: Dubai, United Arab Emirates
  • Email: emadzyed@gmail.com
  • Available: 30 to 45 Days Notice

Profesional Profile

I am an enthusiastic and pro-active Web & Graphics (UI/UX) Designer, conduct user research, interviews and surveys, and then use the gathered information to create sitemaps, wireframes and prototypes. Having strong analytical abilities, backed by technical skills makes easy to use websites and graphics by discovering how users really think. With the Experience of graphics designing and developing websites, I have an excellent understanding of how technology can be used to align the requirements of both the business and the customer.

Over 12+ years experience using technologies likes; Adobe Photoshop CC6, Adobe Illustrator CC6, Adobe XD, Sketch 4, InVision, Balsmiq, Justinmind, Framer JS, HTML5/CSS3, PHP, MySQL, Javascript, jQuery & Bootstrap 3, . Have good creative and analytical skills highly motivated and a quick learner.

My Professional Background

Work Experience

2016 Mar - PRESENT

Web & Graphics (UI/UX Interaction & Visual) Designer

Avivo Group, Dubai, UAE

Job Description

As Web & Graphics (UI/UX Interaction & Visual Design) Designer responsible for defining the behavior of a website or mobile app in accordance with user actions. This includes flows in the site across multiple views and interactivity within a particular view. I have a very good understanding of technology, business goals and psychology. My main task is to to create sitemaps, user task flows, wireframes and low & high fidelity prototypes, mock-ups for websites & mobile apps. Having strong front-end coding abilities, backed by technical skills.

MAIN RESPONSIBILITIES

  • Designed end-to-end UI/UX for mobile apps, web apps, and websites.
  • Translate concepts into wireframes and mockups that lead to intuitive user experiences.
  • Facilitate client’s product visions by wireframing, sketching, prototyping, and mocking up user experiences for digital products.
  • Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces.
  • Identify design problems and devise elegant solutions.
  • Make strategic design and user-experience decisions related to core, and new, functions and features.
  • Take a user-centered design approach and rapidly test and iterate your designs.
  • Collaborate with other team members and stakeholders.

SKILS & TOOLS USE

2015 July - 2016 Jan

Sr. Web/Graphics Designer

Nurt Agency, Dubai, UAE

Job Description

Designing Graphics, Websites & Landing Pages from layout to function according to a client’s specifications. Strive to create visually appealing Newsletters, Brochure, Banners, Magazine, Book Covers & Product Design artworks that feature user-friendly design in clear & modern style.

MAIN RESPONSIBILITIES

  • Meeting clients to identify their needs and liaising regularly with them
  • Drawing up detailed project specifications
  • Designing sample layouts including text size and colours
  • Designing graphics, animations and manipulating digital photographs
  • Presenting initial design ideas to client
  • Designing the visual imagery and ensuring it is in line with company branding policy or the requirements of the client
  • Proofreading content and grammar and making changes where necessary
  • Design & developed multiple graphics layouts for various campaigns & print material in different Languages.
  • Create artwork for social media campaigns
  • Assure that all user input is validated before submitting to back-end
  • Collaborate with other team members and stakeholders
  • Develop functional and appealing web- and mobile-based applications based on usability
  • Provide website maintenance and enhancements
  • Use a combination of markup languages to write web pages
  • Write functional requirement documents and specifications
  • Create quality mockups and prototypes on tight timelines
  • Assist back-end developers with coding and troubleshooting
  • Create cascading style sheets (CSS) that are consistent across all browsers and platforms
  • Maintain graphic standards and branding throughout the product’s interface
  • Stay up-to-date on emerging technologies
  • Promote usability best practices

SKILS & TOOLS USE

2009 March - 2015 June

Web/UI Designer

Xronix Graphics, Karachi - Pakistan

Job Description

Creating a websites and landing pages, this includes the design, layout and coding, this can mean working on a brand new website or updating an already existing site.

MAIN RESPONSIBILITIES

  • Create full functional websites from start to end
  • Producing sample sites layouts as per clients brief
  • Meeting with clients to discuss requirements and/or project progress
  • Demonstrating and receiving feedback about draft sites
  • Keeping up-to-date with recent technological and software developments
  • Developing skills and expertise in appropriate software/programming languages including HTML5, CSS3, Bootstrap3, jQuery and others
  • Producing products that are user-friendly, effective and appealing
  • Working as part of a multi-disciplinary team
  • Meeting clients to identify their needs and liaising regularly with them
  • Execute all visual design stages from concept to final hand-off to manager
  • Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks
  • Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas
  • Present and defend designs and key milestone deliverables to peers and executive level stakeholders
  • Establish and promote design guidelines, best practices and standards
  • Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience
  • Conduct user research and evaluate user feedback
  • Take the design “brief” to record requirements and clients needs
  • Work with a wide range of media and use graphic design software like Adobe Photoshop, Illustrator, Dreamwearver
  • Think creatively and develop new design concepts, graphics and layouts
  • Prepare rough drafts and present your ideas
  • Amend final designs to clients comments and gain full approval
  • Work as part of a team with copywriters, developers, seo specialist, executives etc.

SKILS & TOOLS USE

2005 November - 2009 March

Web Designer & Frontend Developer

Visual Eyez Private Ltd.
Karachi - Pakistan

Job Description

  • Responsible for all aspects of client’s print advertising, collateral material, logo development and typography.
  • Designs and produces art and copy layouts for material to be presented by visual communications media, such as books, magazines, newspapers, television, electronic media and packaging.
  • Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and font style, and related aesthetic concepts.
  • Designs media in a wide variety of styles that correspond to the clients needs.
  • Interacts with art directors.
  • Prepares final layout print-ready files of art.
  • Completes projects by coordinating with clients and outside vendors.
  • Adheres to client budget and time constraints.
  • Contributes to team effort by accomplishing related results as needed.
  • Presents new ideas to members of the team.
  • Monitors projects through all phases of production.
  • Develops designs that are on strategy and reflect brand’s personality.
  • Design skills: knowledge of typography, spatial orientation, the handling and manipulation of images, freehand graphics, and basic design elements.

SKILS & TOOLS USE

2003 September - 2005 October

Web & Graphics Designer

Granton Marketing Pvt. Ltd.
Karachi - Pakistan

Job Description

  • Prepares work to be accomplished by gathering information and materials.
  • Plans concept by studying information and materials.
  • Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and font style, and related aesthetic concepts.
  • Obtains approval of concept by submitting rough layout for approval.
  • Prepares finished copy and art by operating typesetting, printing, and similar equipment; purchasing from vendors.
  • Prepares final layout print-ready files of art.
  • Completes projects by coordinating with clients and outside vendors.
  • Maintains technical knowledge by engaging in continual on-the-job training resources, reviewing professional publications; participating in professional societies.
  • Contributes to team effort by accomplishing related results as needed.
  • Process skills: knowledge and experience to fulfill artwork in a multi-media platform.
  • This includes determining papers, colors, printing processes, and camera ready output. One must also have knowledge of the different formats and requirements acceptable to any electronic and/or digital media outlet.

2001 January - 2003 August

Graphics Designer

Sign Source Pvt. Ltd.
Karachi - Pakistan

Job Description

  • Liaising with clients to determine their requirements and budget
  • Managing client proposals from typesetting through to design, print and production
  • Working with clients, briefing and advising them with regard to design style, format, print production and timescales
  • Developing concepts, graphics and layouts for product illustrations, company logos, and websites
  • Determining size and arrangement of illustrative material and copy, and font style and size
  • Preparing rough drafts of material based on an agreed brief
  • Reviewing final layouts and suggesting improvements if required
  • Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.

What i study?

Education & Certifications

2015 Dec - 2016 May

Career Foundry

User Experience Design

Course Description

This course covering the following Courses;
  • User-Centerd Design Thinking
  • Heuristics of Usability
  • Usability analysis & User personas
  • Information architecture
  • Semantics & SEO
  • Wireframing & Prototyping
  • User Flows & A/B Testing
  • User Interface & Visual Design
  • Google Analytics
  • Conversion Rate Optimisation

2012 January - 2013 November

Arena Multimedia, Karachi

2 Years Diploma in Multimedia

Course Description

In this course we learned to visualize imagery ,creating digital graphics, editing and optimizing of graphics for the web, including digital printing and broadcast media, Storyboard writing, develop streaming audio, record and edit audio files, created video content and produce streaming video for the web, enrich video content by applying effects and prepare it for post-production job. In the end we learned advanced techniques to develop Broadcast quality Animation.

This course covering the following Courses;
  • GRAPHICS DESIGN SUITE : Image Magic, Media Publishing, Creating Illustrations I & II
  • AUDIO & VIDEO EDITING SUITE : Audio Editing, Video Streaming & Editing, Composting
  • ANIMATION SUITE : 3D Max, Digital Design & Visualization
  • ADV. ANIMATION SUITE : Maya

1999 Febuary - 2000 January

Faran Club Computer Institute, Karachi

1-Year Diploma in Computer Science

Diploma in Computer Science

The Program outcomes of the Computer Science are listed below:

  • An ability to analyze, design software products.
  • An ability to develop, test and enhance software applications.
  • An ability to install system and application software.
  • An ability to troubleshoot network in case of problems and service systems in case of failures.
  • An ability to exhibit professional and ethical responsibilities as an engineer.
  • An ability to communicate effectively in both oral and written forms.
  • Education with breadth that allows for understanding of the impact of engineering practices on all aspects of society.
  • An ability to develop confidence for self-learning and ability for lifelong learning.
  • An awareness of technical issues in the modern world.
  • Has the skill sets to make effective use of modern engineering tools, software equipment, and technique for engineering practice.
  • An ability to work in multidisciplinary environments to manage projects and to succeed in competitive examinations.

1994 - 1996

INTERMEDIATE - EQUIVALENT A-LEVEL

Board of Intermediate & Secondary Education, Lahore

1992 - 1993

MATRIC - EQUIVALENT O-LEVEL

Board of Secondary Education, Karachi

References

  • Darren Gaudry

    Founder & Mentor

    He did an amazing job of making our vision come to life! The site looks great and works better than expected! Emadz exceeded our expectations and I have referred their services to my close friends!

  • Sven Hezel

    Founder & CEO

    We highly recommend using Emadz to design and build your site in Wordpress. He is carefully listens and gives thoughtful advice to clients which made working with them enjoyable. They can take a high level idea and produce a professional looking yet eye popping page in short order. In addition to site development, we have also come to value their input on marketing strategies for our products.

  • Karime Garcia

    Head of Affiliates

    Emadz was extremely easy to work with. It was nice to finally have a web designer who was prompt about getting back to me as well as completing the work in a timely manner. They delivered exactly what was promised. Emadz provides quality work and professional service exactly as promised. I strongly recommend using Emadz for all your web design needs. You will not be disappointed.

  • Tarick Gamay

    Director of Marketing

    Loved working with Emadz! He was super responsive, always helpful and extremely easy to work with — Really appreciate that they always took the time to explain everything to me and make sure I was comfortable with all designs, changes and developments. I highly recommend Emadz!

What I’m best at

Skills & Knowledge

UI/UX DESIGN SKILLS

INTERACTION DESIGN 86%
VIUSAL DESIGN 79%
INFORMATION ARCHECTURE 73%
USER RESEARCH 67%
USABILITY ANALYSIS 53%

Community Profiles

Interaction Design Foundation (IDF)

https://www.interaction-design.org/syed-immad-asim/
Member Since 2017

Crowdspring

http://www.crowdspring.com/user/emadz/
Member Since 2009

HiretheWorld

https://www.hiretheworld.com/profile/Emadz/
Member Since 2010

Language Skills

Urdu
Advanced
English
Experienced
Arabic
Basic

Knowledge

  • User-Centerd Design Thinking
  • Heuristics of Usability
  • Usability analysis & User personas
  • Information architecture
  • Semantics & SEO
  • Wireframing & Prototyping
  • User Flows & A/B Testing
  • User Interface & Visual Design
  • Google Analytics
  • Conversion Rate Optimisation

My latest work

Portfolio

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    Generation Next Fertility

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    Healthelix

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    Genii Mobile

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    Aesthetica Clinic

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    Dermalease

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    AA Perfume USA

    E-commerce Wordpress Development

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    MyDubaiVisa

    App & Web Design

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    TES - DATA Platform

    UI Design

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    BankRoll

    Prototype & App Design

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    Atlas Ceramics

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    HostDime

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    Medical Care

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    Kwick App

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    Dropy

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    Kid Time

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    KGS Digital

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    The Radical Lander

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    pEp

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    UK Acadamics

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    Budme App

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    Happy Bits

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    Date Deglet Nour

    Packaging Design

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    APNA KARACHI FM

    Graphics Design

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    IGI Calender 2014

    Graphics Design

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    IGI Calender 2014

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    PSO Broucher

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    Congress Fourm

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    Direct Printing

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    Adaptive Road

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    Lnet

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    DSS

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    Sage One

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    City Base

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    Russian School

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    Cajeen

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    OCL

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    Dreampak

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    Echinus Partners

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    Fotocopia

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    CAP

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    Sealy & Son

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    Waalaa

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    Bvipa

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    Condant

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    Lotto Elite

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    Clariondoor

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    Cornerstone

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    DAI

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    Florida Indian River

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    Distinct Delight

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    Yachting With Friends

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    Niels Brock

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    Regnskabsskolen

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    Think Evolve Solve

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    Think Evolve Solve

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    M.Power Yoga

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    Coach News

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    We Book

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    Volo Lights

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    IPC

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    Badoo

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    Budget VM

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    Crowd Company

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    Yana

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    Image Locker

    Web Design

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    IAS

    UI Design

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    Impromptu

    Apps Design

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    My Radar

    App Design

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    Sewer War

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    Pitch Finder

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    Shibi Lavender

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    Passport Mobile

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    Ood Map

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    Recovery Bus

    Vehicle Design

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    Amex

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    Care Provider

    App Design

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    Mimi Dippers

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    Secure Services

    Web Design

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    Michael Angelo

    Package Design

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    Lingo You!

    Logo Design

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    Yachting With Friends

    Logo Design

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    Air-Con Hygiene Service

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    Contract Edge

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    Crowdmaker

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    Customized

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    Ditikara

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    Deb Tummins

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    NCSC

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    Orchard

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    Step by Step

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    Spotless

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    Unhinged Life

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    United Properties

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    Vhal

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    Virgin Ice

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